Success for Alfa Customers at LeasingWorld Awards
In a testament to our commitment to excellence and innovation, Alfa is thrilled to announce that several of our valued customers emerged as winners at the prestigious LeasingWorld Gold Awards 2023.
A respected event in the asset finance industry calendar, the LeasingWorld Gold Awards celebrates outstanding achievements in leasing and asset finance.
One of the standout victories for Alfa's customers was the Wraith-Carter Award for Innovation, given for the most exciting and innovative product or program. This was secured by the United Trust Bank, the market-leading ‘broker-only’ asset finance funder committed to delivering excellent service and building strong long-term broker partnerships, for its ‘people-powered technology’ approach to digital transformation. Having leveraged Alfa Start technology to revolutionize its operations, UTB’s loan book recently surpassed £3bn. UTB also took the Top Specialist Car Funder award.
Another Alfa Start customer, Hampshire Trust Bank, with whom we delivered the Alfa Start solution in 19 weeks, won the Outstanding UK Bank-Owned Lessor award, reflecting its excellent performance in the market. HTB also claimed Broker Deal of the Year for the second consecutive year.
Close Brothers Asset Finance, a long-standing Alfa customer, took the SME Champion title for demonstrating that its products, systems, and operations deliver the biggest and best performance overall in the SME funding space.
For its ongoing commitment to sustainability principles, Novuna Business Finance, another valued long-term Alfa customer, claimed both the Green Asset Trailblazer and Sustainability Star awards. From funding green deals to supporting SMEs embarking on their own sustainability journeys, becoming a more sustainable business is central to Novuna’s strategy.
Meanwhile, for being nimble, spotting opportunities others have missed, and building big business from the ground up, PEAC Solutions took the award for Top Independent Funder.
This multiple recognition of customers’ successes underscores the versatility and adaptability of Alfa's technology solutions in addressing a wide range of customer needs.
Andrew Denton, CEO, expressed his delight at the success of Alfa’s customers at the Awards.
"We are immensely proud of our customers' achievements at this year's awards. These victories underscore the remarkable collaboration and innovation that Alfa fosters with our customers, and the asset finance industry in general. Our commitment to providing leading-edge technology and meaningful support for our customers is unwavering, and we look forward to helping them achieve further success in the future."
